SUPER INNOVATION CYCLE AHEAD

The 2020s will change and revolutionize everything we know about sport for decades to come. At SIGNA Sports United X we are actively driving the transformation.

MISSION

TRANSFORMING SPORTS FOREVER

At SIGNA Sports United X we are convinced that the 2020s will transform and revolutionize everything we know about sport forever. Athletes will exercise more efficiently, healthier, safer and more enjoyably. Sport enthusiasts will be able to keep better track of their exercise routine, while giving it extra flexibility. Professionals as well as amateurs will effortlessly monitor a healthy diet, leveraging support in getting the desired results, keeping fit and yet feeling satisfied. Technology will bring forward new improved material, making bikes more durable, rackets more precise, outdoor-equipment lighter, sportswear adjustable to our needs. We are looking at a super innovation cycle.

A 360° sporting experience requires the newest technology, innovative ideas and a supportive ecosystem. Amongst many others the introduction of 4G and 5G, AI, new materials in sports equipment, sensors, tracking devices and consumer specified bio-information opened up and will continue to drive extensive new business opportunities for us to exploit.

At SIGNA Sports United X we are building the leading global sports experience platform. We partner with innovative tech startups, aiming to improve the sports experience for athletes, fans, sports communities and rights-holders. We are continously looking for the most innovative companies across the SportsTech landscape, with the goal to partner and invest in the most promising startups in SportsTech, thus expanding our ecosystem.

Our business is being at the forefront of the digital revolution in sport, ready and eager to invest in and partner with the most innovative start-ups in SportsTech.

SIGNS Sports United is active in the four categorie of Biking, Outdoor, Tennis and Team-Sports & Athleisure, combining the leading companies in the field under one roof, thereby leveraging consumer accessibility and consumer engagement, with 3 million active users and more than 200 million website visits making it the #1 sports eCommerce platform in Europe.

Players

DIGITAL INNOVATION LEADERS

Building the ultimate 360° sports experience demands the most innovative sports technology. SIGNA Sports United X is at the forefront of the digital sporting experience transformation. Here are three example of digital innovation leaders within our hub:

With over 200,000 downloads and more than 80% active users the myTennis app from Tennis-Point is the most popular and fastest growing 360° online tennis destination in Europe. Players are coached and motivated in a customized real-time experience that covers all aspects of the game.
Soccerwatch.TV provides fully automated, AI-based camera system and tracking devices, which record game activity for live reporting, social media content production as well as game and data analytics for professional as well amateur clubs. To date they have installed more than 300 cameras and recorded 12000 games.
TRACKTICS was formed with the objective of providing digitized support to clubs in amateur sports. A small light weight tracker measures each player's performance during training or a game. Analytics regarding power, speed and strategy are transmitted to a smartphone, tablet or PC for evaluation.

PITCH

ALL ACCESS

At SIGNA Sports United X we are building the leading global sports experience platform and we are always looking for dedicated entrepreneurs and founders with a proven business model, to stimulate the sports ecosystem. In this we want to create an environment where like minded people come together and benefit from each other’s knowledge and experience. With approximately 3 million active users and over 200 millionen website visits last year, we are able to offer access to the #1 sports e-commerce platform in Europe, giving you the opportunity to scale your business faster. While we do not require equity, we are open to join as shareholder if this proves to be beneficial for all parties involved.

The benefits of becoming part of the SIGNA Sports United X Team:

  • Access to extensive industry and consumer data
  • Leverage of our unparalleled sports expertise & know how
  • Access to Sports Clubs, Associations and stakeholders
  • Access to elite athletes and sports influencers
  • Leverage of our IT capabilities & resources